What are the characteristics of a well-built performance oriented ecommerce website? Well, it needs to offer a very up-front, rational path to encourage customer move from the shopping cart to final purchase.
All ecommerce websites are different. And the characteristics also vary from one commerce website to the next. These depend on what the individual is purchasing and their intentions with the purchase. However, the end result must remain the same for all sites. The clients must feel very confident about their order. They must feel as if they are on a very simple, reliable, and fast track while finalizing their purchase.
Here are some tips you can follow to improve design usability of website billing forms:
People are lacking ample time in hand these days. So it has become very crucial for all ecommerce websites to ensure simple, clear, and engaging usability for their billing forms.
Listed below are some very simple usability tips for billing forms on a website you should keep in mind to increase number of ‘buying’ customers:
Customized Input Spacing
It really helps to use custom spacing for allowing individuals understand and believe that they are moving on right track. For instance, automatic tabs can be used to the next field when typing a phone number. A four-digit spacing format should be used for credit cards. Most customers tend to screw up an online order at certain point as they need to understand the spacing on their own.
The lengths of form may vary from one ecommerce website to the other. For instance, if your website has small forms, keeping everything on a single page without making things congested will do. On the other hand, for larger forms, you must use breadcrumbs for breaking up the steps.
Recapping the Order
Reluctance is bad for sales. So it is better to kill it by allowing everyone a chance to recap the order prior to making final purchase. Many websites allow customers to review almost all facets of order on a single page prior to confirming the order. This is very important ensure customers the peace of mind they deserve.
An ecommerce website should have its own checkout flow which moves user from a shopping cart to the final buying process. It may differs based the item user buys and their purposes. The hardest part is finalizing payment. Here, the billing fields must keep visitors engaged. These should also be capable of encouraging them to complete overall checkout process. The billing form designs can be improved for increasing conversions of user checkout.
You must aim at designing forms that encourage users to purchase. The idea is to make the process as simple as you can. Special emphasis should be paid at the billing stage where money is the highlight. Although it is not possible to clarify the entire billing form through a single technique, you must focus on keeping each field brief and crystal clear. The user should not feel confused or uncertain about the decision to check out.
Some of the best techniques you can apply in this respect include:
– Larger typography
– Easier navigation through Custom tabindex
– Labels are better than placeholders (you may use both)
– Extra padding between fields
Make sure you add good number of icons for demonstrating visuals wherever applicable. For a detailed tutorial on increasing usability of your website, visit www.smanikdesign.com.
To Sum Up
The billing form of your site is the only thing that stands between a paying customer and a potential customer. No wonder optimization of form is so important. I hope these trends can help you craft usable and encouraging billing forms that’ll bring more revenue to your shop and all of your clients. Optimization is an ongoing process but if you’re constantly testing new ideas you’ll always be ahead of the competition.