Link building is a major part of Google’s algorithm. A website that has a lot of linkbacks to external websites is seen as credible by the search engine and their ranking significantly increases. Earning links for other websites should come naturally because self-made links are seen as very risky and increase the chances of your website getting penalized by Google because it will be flagged as spam.
Sadly, getting linked by an external website isn’t as easy as it used to be. This is why SEO firms have stepped in to help brands in need. Here are some ways to build external links when no one is helping out:
#1 – Ask For Links The Smart Way
Sending out an email asking to be linked usually ends up with the email being ignored and sent straight to the trash. This can be frustrating, especially if you have sent out more than a handful of emails only to get zero results. A good tactic to help you cut back on the effort is to target websites that have already linked to at least 3 of your competitors. This is a sign that they do not mind linking to websites within your industry.
Browse through websites and take a good look at the websites they link, if you fit in the same industry, fire an email their way. This way you don’t have to send out a massive amount of emails only to get zero results.
Tactic #2: The Power Of Images
If the first tactic didn’t work out the way you wanted it to, there is another way to get more linkbacks with very little effort. Images always attract people, use this to your advantage. Hire a designer or a credible SEO firm to help you create unique and informational images like charts or infographics if necessary. Sooner or later, other websites will start crawling your website for images and link back to you as the source.
You don’t even have to beg to build links, you just need to get a little creative with the images you post on your own website.
Tactic #3: Do Guest Posting
The term “guest posting” is frequently used when websites want to build better links. Basically, all you need to do is create a compelling and unique post that will be published by another website. They will then include a link back to your own website which can be seen at the end of the published content or on the “about the author” section. Either way, your website will get an external link.
This is a very commonly used tactic because it works for both parties. The website that publishes your post gets access to fresh and free content and you get the link back that your website needs to increase your current ranking. It is a win-win for everyone!
Avoid Self-Made Links
Trying to link back to your own website by posting a comment on another site and including a link is seen as a self-made linkback. Although tempting to do this several times, this will be tagged as spam and you will be penalized by Google.
If you need an SEO firm that you can rely on, Tessa is one of the most reputable partners your brand can lean on. Contact us today and let’s discuss how we can assist you.