home Technology A Detailed Guide on Setting up a Custom E-commerce Website

A Detailed Guide on Setting up a Custom E-commerce Website

Are you looking forward to have an online store but do not want to spend many scores of money on building an eCommerce website? If yes, then it is time to build your own store using simple themes and customizing the site as per your specific needs.

Listed below are quick steps on how to build an eCommerce website without any exclusive technical experience or skills:

Step One: Domain Choice

Start with choosing a domain for your eCommerce website. There’s no need to get a custom domain for eCommerce website because the sub-domain such as “mysite.health.com” will be all yours after registration with a company.

In case, you plan to sell several products together and create a brand, it is wise to go for a custom domain. With a custom domain, your eCommerce store will benefit from the following:

– A distinguishable brand that exclusively belongs to you.

– A professional email address directly linked to your domain. This is the place where people can get in touch with you.

Step Two: The Best Platform

You need to select the best platform. The process is easy. Choosing an eCommerce platform very flexible and easy to use will help. Small business owners generally do not want to get involved in the complicated process of hand coding websites. They require a platform that easily integrates with their existing website or lets them set up a website from scratch within just a few simple steps.

Adding ‘buy’ buttons, embedding a simple store to a page on website, or adding widgets is easier. When using WordPress for website, you can go for a free WordPress eCommerce plugin easily available for you to use.

Step Three: Design your Own Store

This step involves designing your own store. You can add pages, images, products, texts, blog posts, videos, and much more to your online store so as to make customers feel more comfortable about buying stuff from the site.

Here, it is important to choose a theme that clearly represents your brand and facilitates you to showcase your products in the best light possible. You may also choose an easy to use and attractive theme.

In order to make it easier for potential buyers connect with you, it is crucial to include ‘About Page’ and ‘Contact Page’. Adding video and text to pages will also help. Some of the other crucial elements you must focus on adding to your ecommerce site include a picture that shows dealing with people (real), a well-built logo to facilitate dynamic branding and instant recognition, trustmarks, a store name, and payment logo. This will give your entire store a professional look. For detailed information or tutorial on the topic, visit  freelancewebdeveloper.net.

Step Four: Payments

Listed below are two primary key aspects of eCommerce website payments:

– How clients will pay you

– How you will get those payments into your bank account

In most cases, this certainly signifies locating a third party payment processor for acting as the go-between.

However, these days, you can go for the following and avoid involvement of a third party:

– Integrated SSL

– Secure payment handling

– Payments acceptance from anywhere

– Payments through PayPal

– Payments into your own bank account

Step 5: Add products

The step involves adding some products to your eCommerce website. You can start by choosing a product type (service, physical, or digital). Give your product a name and description, quote price and the quantities available for sale, develop a preview of your item via uploading a photo, video preview, or an audio file.

You can select from a wide range of delivery and pricing options. Specifying variants is also possible. Detailed and helpful descriptions and crystal clear images can convert effectively. Visitors tend to leave if images take too long to load.

Step Six: Assess the Checkout

Most ecommerce sites have to face the ‘shopping cart abandonment’. This can be quite risky and bad for the websites. It is possible to avoid it by making sure that the website and checkout works well on smartphones and tablets. It should work well on tablets, desktops, and smartphones. Another way is to allow people buy multiple items at one time. If possible, offer free shipping. You need to be very clear about overall upfront costs of shipping prior to the client’s checkout.

Also send cart abandonment emails each time someone leaves without completing purchase. A study on cart abandonment revealed that the rate of average online shopping cart abandonment rate is around 69.23 per cent. This is definitely an incredible number of carts going un-purchased. Hence, it is crucial to take all necessary measures possible for stopping cart abandonment.

Step Seven: Analytics and SEO

SEO is very important when creating an eCommerce website. Search engine optimization will help people locate your eCommerce website, services, and products online. Additionally, you need to track performance of the website using an analytics solution. Effective integration within Google Analytics will help you gain deeper insight into performance of your marketing efforts. It helps monitoring website and product pages for making necessary improvement in them for more efficiency, sales, and reach.

Following the above mentioned steps will help you have your own online store. Once it is created, you simply require promoting it to increase traffic as well as drive sales. This can be done effectively by linking the eCommerce site with social media platforms such as Facebook. This is an easier and effective way to fetch the biggest audiences for your products.