SEO can be very overwhelming, not just for new beginners, but also for the experts in the field because strategies are ever changing because of the updates and technological advancements that developers always incorporate.
Even so, every digital marketer with an expertise in SEO will tell you that tools like the Serpbook are fundamental in the journey of search engine optimization. With so much to learn about SEO, as you plan your SEO strategy for execution, consider these 5 SEO techniques that are a must-follow for beginners:
Keyword research is not an SEO technique that anyone can compromise if at all their goal is to be visible and remain relevant in search engines.
Understanding what keywords work for your business or brand is mandatory for you to remain consistent in quality value provision to your target audience.
Determine what types of keyword phrases are relevant to your business by researching what people are looking for in search engines and how often on average. There are so many tools developed to help in keyword research including the most relied basic tool Google AdWords Keyword Planner.
Select long-tail keywords that will complement your style of writing and your overall intended message. You can also result in sourcing keywords from your competitors since they already have a tangible grip on what your shared target audience is looking for. Since not all your competitors are worth following, find a competitor that is specifically doing well on search engines and is highly likable by audiences.
Page Titles and description
Page titles and descriptions are very critical for the indexing and visibility of your website. The title of your home page must include the name of your website. Be sure to keep your title in between 60 characters, with an inclusion of your primary keyword which will feature on the snippet display on search engines.
Each page of your blog needs to have the unique title that will describe your page content that explains what the page is about. For your homepage, the title can include the name of your website/business and other tons of important information like the physical location of your business.
As matters description, the Meta description of your posts should be in between 160 characters, and unique a description to feature differently for all pages and post of your website. You can use in your keywords in the Meta description, although not too many.
The Meta description has no ranking weight, but even then, for potential customers, it can be a great avenue to entice people to click on your result.
A permanent link structure is a description of the format of URLs for pages or individual posts of a website. Ensure you make all your URLs simple and easy to understand for search engines and easy to type in for users, by incorporating hyphens to separate words as you avoid the use of lengthy and unnecessary words in the URLs.
As much as it is advisable to add in keywords in the link structures, avoid overusing keywords by throwing them in irrelevantly.
If you are sure about the move of owning your own website, you must already have a ton of content to share with your prospective audience. The more words and pages you have on your website, the higher the chance you have of people finding your website because of several touch points to identify you with.
If the content you intend to put on your website has already been published somewhere else online, there is no point in publishing it again as it will not attract you any traffic, and consequently, is distasteful to search engines.
Work on developing plenty of fresh, unique and well-written website content that will not only boost your SERP but also grant you more credibility in the eyes of your audience. Consider shuffling up the type of content you share so that you use images, videos, info-graphs and obviously texts.
Maximize content sharing
There is so much you can do to optimize your site and create amazing content, but all that is vain if people cannot find you or your content. After creating amazing content, figure out a way to increase your audience reach, even though it means approaching site owners in your industry to link your content in their site, or simply to be a contributor in exchange for links.
Idealize your content in formats that are highly shareable, then work on maximizing content sharing. Share your content as much as possible on social media platforms although careful not to spam people’s timelines with your messages.
With great diverse content type, create a sharing plan for social media especially, so that you have a clear time period for when your posts will be shared in different platforms as they function differently as regards times.
Make sure you integrate your social media icons of all the platforms you are in on your websites so that users are always aware of your existence on social media platforms. Remember, when other sites are vigilant is siting your content and linking to your site, search engines will pick up on your site as people grade your content higher in the credibility rank.
As a beginner to SEO, you have to understand that without Search Engine Optimization(SEO) there is no way rank your website, which is why you need to actively pursue these actionable insights and techniques to see to it that your site is correctly ranked and performing well on search engines.